Friday & Saturday, October 4-5, 2012 | 9:00 AM – 5:00 PM | King Hall Room 1001
The California International Law Center invites you to attend “Brand New World: Distinguishing Oneself in the Global Flow.” The conference, sponsored by Google, will discuss one of the most important issues in society and modern commerce: the role of brands in our lives. Two dozen of the world’s top scholars of trademarks and brands, from Cambridge, Oxford, NYU, Stanford, Princeton, Hong Kong, the Max Planck Institute, and the London School of Economics, will discuss the future of brands and trademark law.
Modern Trademark law claims to protect consumers against fraud and confusion but fails to grasp the role of brands in creating and maintaining personality, distinction, and relations in a global economy. Exploring brand-making across geographic and historical periods–from the Greeks to Facebook and Google–the symposium analyzes the actual role of brands and marks to rethink trademark law and its future role.